Brand Coordinator

Responsibilities

• Brand Management:
  • Assist in the development and execution of brand strategies.
  • Ensure all internal and external communications adhere to brand guidelines.
  • Monitor and maintain brand consistency across all channels (digital, print, social media, etc.)
  • Coordinate with creative teams to develop marketing collateral, promotional materials, and other brand assets.
• Project Coordination:
  • Work closely with marketing, product, and creative teams to manage the timely execution of brand-related projects.
  • Liaise with external agencies, vendors, and partners to ensure deliverables are aligned with brand objectives.
  • Track the progress of branding campaigns and provide updates to key stakeholders.
• Market Research and Analysis:
  • Conduct market research to identify trends, competitors, and potential areas of opportunity.
  • Analyze brand performance metrics and provide insights and recommendations for improvement.
  • Assist in preparing reports and presentations on brand performance and campaign effectiveness.
• Event and Campaign Coordination:
  • Assist in the planning and execution of brand-related events, promotions, and marketing campaigns.
  • Coordinate the logistics for trade shows, product launches, and other brand events.
  • Ensure that all marketing and event materials align with the brand’s voice and image.
• Content Management:\
  • Support content creation efforts, ensuring that messaging aligns with the brand’s tone and objectives.
  • Maintain an organized library of brand assets and ensure that they are up-to-date and accessible to relevant teams.
  • Monitor and manage the brand’s presence across social media platforms.
  • Collaborate with the digital marketing team to ensure the brand is represented consistently in online campaigns.
  • Monitor online conversations and feedback regarding the brand and provide timely responses when needed.
  • Act as a liaison between the brand management team and other departments to ensure brand initiatives are communicated effectively.
• Social Media and Digital Presence:
  • Monitor and manage the brand’s presence across social media platforms.
  • Collaborate with the digital marketing team to ensure the brand is represented consistently in online campaigns.
  • Monitor online conversations and feedback regarding the brand and provide timely responses when needed.
• Internal Communication:
  • Act as a liaison between the brand management team and other departments to ensure brand initiatives are communicated effectively.
  • Coordinate internal branding efforts to promote brand awareness within the company.

Skills

Bachelor’s degree in marketing, Communications, Business, or a related field. Experience in the lieu of degree may be excepted, skills and understanding will need to be demonstrated

• 1-3 years of experience in marketing, brand management, or a related role, preferred but not required.

The desire to work in healthcare with the focus on home health, hospice would be a huge plus!

• Strong organizational and project management skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Attention to detail and a high level of accuracy in execution.
• Familiarity with digital marketing, social media, and content creation. Metricool, Canva, Semrush experience a plus
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), project management software, and basic design tools (e.g., Adobe Creative Suite) is a plus.

Key Competencies:

• Brand awareness and a deep understanding of branding principles.
• Strong multitasking abilities and a proactive approach to managing tasks.
• Creativity and problem-solving skills.
• Flexibility and adaptability in a fast-paced environment.

Work Environment:

• Office setting
• May involve travel to events, trade shows, or meetings with vendors and partners.